Diploma or degree from a recognized college or university in a related field with at least one introductory marketing course.
Demonstrated competence through related work.
This new program provides students with the skills to effectively create advertising and integrated marketing communications plans together with the materials and costs for the emerging advertising formats. These formats include: mobile, viral and blog advertising, RSS feeds, searching advertising, personalized searches, pod casting, widget advertising, effectiveness research, social networking, media and copywriting, online and mobile user behaviour and current and emerging technologies.
Graduates may find employment opportunities as advertising agents, account managers, sales and advertising managers, web marketing managers, advertising coorindators, desktop publishers and web marketing managers.
The standard tuition and compulsory fees for the current academic year:
2017-2018 Tuition Fees
For programs with Experiential Learning (Work Placement/Internship): Costs for accommodation, if needed, travel and related expenses is at the student's own expense. It is recommended for most programs, that students have access to a laptop or desktop computer while away from home during experiential learning periods.
Textbooks and other materials are in addition to Tuition Fees. Textbook prices may be found through the Bookstore website.
Please be aware that tuition and compulsory fees are subject to adjustment each year. The College reserves the right to change, amend or alter fees as necessary without notice or prejudice.
Developing Internet Marketing Content
Advertising Copywriting for Digital Platforms
Introduction to Layout and Design
Search Engine Optimization
Creative Entrepreneurship in Digital Media
Digital Project Management
Social Media Marketing
Web Design - Dreamweaver
Digital Media Planning and Execution
Web and Interactive Communications Project